About Us

My dream has always been to be that person who always has that unique, never before seen style that draws everyone else’s eyes.  Designer like Gucci, LV, Versace, etc. can definitely do that but who has 800$ to spend on pants?  Not me, that’s for sure!  So I decided to began looking for the best of the best clothing manufacturers to began what would be the biggest thing I’ve ever done in my life.  Began a stylish, eye-catching, and affordable clothing brand.  But not just any type of clothing brand!  This brand is made to represent the black sheep of society and give them the spotlight.  Give the spotlight to the real and genuine individuals. Especially in this new “social media” generation where majority of people copy the actions of celebrities for fame or “clout”.  Doing whatever they can for attention and “followers”.  But in the mist of all the fakes and phony’s there is a rare group of individuals who never change, bend, break, or fold their beliefs, opinions, and thoughts just because some new trend that is on the come up.  The real individuals that do whatever they want, whenever they want, because they don’t care what anyone else thinks.  To Be Rare. Become Real.